Détail de l'annonce
OFFRE D’EMPLOI CHEZ DIAGEO – GUINNESS CAMEROON S.A : MARKETING DIRECTOR
Intitulé de l’offre :
ROLE PROFILE
JOB TITLE:
Director of Marketing Guinness Cameroun SA (GCSA)
LEVEL:
Diageo L3
REPORTS TO:
Managing Director
Context/Scope:
Guinness Cameroon is one of the leading premium drinks company in Cameroon.
GCSA is also one of the world’s largest Guinness market by volume.
Dimensions:
a) Financial
Manage A & P and innovation
b) Market Complexity
GCSA vision is to be the proud company with committed and enabled people working in trust and striving for excellence.
GCSA has a large portfolio across beer, spirits, RTD and malt drinks with innovation as a key platform for success locally.
The company has set ambitious growth target in order to access market leadership within the next 5 years.
Market is very competitive with three other major players in the beer and CSDs market and other industries such as mobile phones companies that also exercise a pressure on the consumer disposable income.
With the market expected to grow, it’s imperative to develop new portfolio and innovation strategies, establish new way of working within the business and Pan Africa and execute brilliantly to achieve the strategic plan targets.
The Director of Marketing leads the brand and innovation agenda and engages GCSA executive committee and their teams as well as the central brand teams. He will also be directly responsible of a team of about 20 people,
c) Leadership and Functional Responsibilities
Leadership:
Win through execution
Leads team to deliver powerful GAME plans, effectively balances short and long term performance delivery
Has the ability to face reality and take tough decisions about the products, costs and people to deliver sustainable results.
Shape the future
An insatiable curiosity to identify new opportunities based on a clear understanding of how to grown & win in the marketplace.That is demonstrates strategic thinking, commercial insight, inquisitiveness, imagination and executional excellence.
Inspire through purpose
Need to have the potential to establish himself as a well respected coach that inspires its teams and is able to create good conditions where ideas flourish, execution impact is a focus and people feel rewarded and growing.
Strong leadership within executive team to help drive a culture and a consumer driven organization.
Positive mind set and strong influencing skills.
Invest in Talent
Demonstrates the desire & ability to develop people, Is inclusive & leverages diversity, builds bridges through influencing, develops oneself & coaches others on performance, values & unleashes talent, builds high performance teams.
Functional:
Strategic Penetration
Leads team to deliver powerful GAME plans, effectively balances short and long term performance delivery
Exceptional at identifying critical issues, and balances intuition and data to reach breakthrough solutions and action plans
Champions search and spin initiatives across brands and markets
Consumer Insights
Inspires the use of powerful insights to drive all strategies. Settles only for penetrative understanding. Instills consumer curiosity throughout the business.
Motivating & Inspiring Agencies & Cross-functional Teams
Creates visibly high performing relationships.
Employs a range of solutions to overcome barriers, and engenders ownership in the group.
Motivates the team to have a ‘one team’ mindset. Unlocks growth-driving creativity through exemplary management of 3rd parties
Consumer Driven Strategy
Understands the links between the market, consumers and Guinness Nigeria brand strategies
Takes strategic view of brand opportunities, input to strategic options & supports a strategy firmly rooted consumer insights & business analysis
Marketing Judgement
Is consistently outstanding at spotting, articulating and evaluating ideas vs. executions in creative work
Has deep and instinctive judgment on what works for the consumer and how to harness that for brand growth. Inspires and coaches others to understand what works for the consumer
Has proven ability to generate world-class marketing campaigns
Commerciality
Balances commercial, customer & consumer motivations to deliver out-standing results
Shows outstanding commercial edge and ruthless prioritisation to improve brand performance
Anticipates developments with customers and develops effective strategies to map joint growth
Excellence in Execution
Provides leadership to the business on demanding world-class standards across functions
Ensures all proposed Brand activity conforms to the Diageo Marketing Code
Expert in DWBB
PURPOSE OF ROLE
To grow Guinness Cameroon NSV and CAAP ahead of the competition through transformational leadership.
To develop and drive the brands and innovation strategy to achieve market growth, value and equity aspirations.
Top 3-5 Accountabilities
Effectively lead and manage the Marketing agenda and NSV/TP goals for GCSA.
Design, implement and evolve brand strategies in order to achieve targeted profit (market share and volume objectives).
Continually identify and quantify new growth opportunities for Guinness Nigeria based on consumer insights.
Provide Marketing expertise and commercial drive to the GCSA executive team and business.
Formulates ambitious & innovative marketing strategies which deliver increasing Economic Profit for GCSA
Strategic partner with Sales to ensure excellent execution of Game plans
Grow relationships with the trade & develop direct & personal understanding of the Cameroon market place, in order to keep Diageo at the leading edge of market presence.
Contribute significantly in spreading DWBB culture through GCSA
Qualifications and Experience Required
Extensive relevant experience, including ten or more years in a senior management position in consumer marketing
Degree or MBA qualifications in relevant discipline (Business/Commerce or preferably Marketing and Communications)
Experience in communication and innovation development with a sound track record of successes will be required.
Able to shape and influence future strategy in order to redefine the market, take industry leadership and “change the game”
Excellent communications skills in both English and French is required.
Numerate and financially literate
Problem solving skills with the ability to propose creative solutions
Action orientated and hands on approach with suppliers, partners and within Diageo
Knowledge of Cameroon specifically and Africa market in general is an advantage.
Barriers to Success in Role
Inability to influence and engage others and deliver alignment.
Lack of judgement – inability to make the right trade-offs.
Perspective and focus imbalances towards own functional background
Low personal impact leading inability to provide emotional leadership
Lack of integrity
Flexible Working Options
Role based in Douala but requires frequent travelling in and outside the country.
Type d’employé :
Régulier
Site primaire :
Douala
Autres sites :
Date de début d’emploi :
2019-07-08-07:00
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